Not all businesses are strictly businesses; some are actually missions, like this one. Someone running this business has understood the deep power and necessity of reading books, and is doing their best to inject more of it into human life.

Read through the sign and consider how the words of each section were chosen… carefully and to reach specific goals… and with risks attached.

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Now, before going back to the mundane, please ask yourself what kind of mission business you’d enjoy running. What good would you be happy to birth into the world? How would you do it?